"Compared with 2008, this year's market is not a little bit worse." Shen Jianrong, head of Anjiang Textile, has not yet noticed signs of improvement. Since the beginning of this year, the national textile companies have been under pressure to advance. Hunan's clothing and textile companies are also unavoidable, mainly because the domestic and international markets have tightened their "boots."

“The main reason is that the downstream demand has been significantly weakened, and the upstream companies have been directly affected.” This is the logic of Shen Jianrong, and echoes this with the fact that well-known garment enterprises in Hunan have forgotten, and St.-Deuxie all report that sales growth has been significantly lower than expected. The performance of Hunan Eastcom Group this year is also not satisfactory.

Domestic demand shrank, and the market was worse than in 2008. On September 14, Hunan's textile industry economic operation analysis meeting was held in Changsha. Liu Hui, director of the Hunan Textile Administration Office, analyzed that “because of weak market demand, increasing domestic and foreign cotton price gaps, rising production costs, and arduous difficulties, the province’s textile industry has seen a decline in production growth and efficiency. Unfavorable situation, the industry development situation is more difficult than the financial crisis in 2008."

“The situation in 2008 was better than this year. In that year, the international market was not good and the domestic market was good. But this year, the foreign market continued to slump, and the domestic economy was in need of contraction again.” Forget the strategic president Cai Liqiang revealed. Shen Jianrong also shared the same view. The number of sales in 2008 was similar to that of today, but the price was lower than in 2008. “The cost of raw materials is at least 2 times more expensive than in 2008.”

It is understood that from February onwards, the accumulative growth rate of the total value of Hunan's textile industry showed a declining trend from month to month, from 22.9% to 7.1% in May, and it stabilized in June and July, both remained above 7.1%. Compared with the same period of last year, the decline is still more obvious. It is estimated that in August, the total output value of the textile industry was 7.117 billion yuan, an increase of 10% over the same period of last year. The growth rate of the total output value of the textile industry will show a "U"-shaped trend throughout the year.

The debt crisis in Europe has delayed the export of Hunan's textile and apparel exports. According to data from the provincial textile industry management office, from January to July, Hunan's 439 textile enterprises above designated size completed sales value of 4.0084 billion yuan, a year-on-year increase of 6.9%, and the growth rate was down 27% year-on-year. Exports were also cold, with data from the Provincial Department of Commerce. As of the end of July 2012, Hunan's textile and apparel exports were 329 million U.S. dollars, a year-on-year decrease of 10.1%, and 8 companies exported more than 10 million U.S. dollars, of which 4 exports were lower year-on-year, and exports were 500%. There are 7 companies with more than 10,000 US dollars, of which 4 have a year-on-year decline in exports. The relevant person in charge of the Provincial Department of Commerce stated that Europe is the main market for textile and apparel exports in our province. In the European debt crisis, market demand has been reduced.

"Currently, domestic and foreign cotton price differences are between 4,000 yuan and 5,000 yuan per ton, domestic cotton prices are between 19,000 and 2 million yuan per ton, and international veil prices are similar to domestic cotton prices," Shen Jianrong revealed.

To dare to "downsizing" and develop an online marketing industry analysts, the main factor in the bottoming out of the textile industry this year is the cooling of the domestic market. Stacey, who specializes in the domestic market, could not forget that sales growth has slowed down significantly.

As for the way out of Hunan's textile industry, Liu Hui pointed out that in terms of policies, it has taken various measures to reduce the burden of corporate taxes and fees; it has improved the mechanism for controlling cotton collection and storage, and has stabilized the cotton market. Enterprises should speed up structural adjustment and achieve transformation and upgrading. On the one hand, we must dare to “downsizing” and adjust product inventory, production capacity, and new market distribution. In particular, new investments must not only have scale, but must also pay attention to structure. It is understood that more than 70% of the "Sally" and "Datsu" brand products of Hunan Sally Hosiery Co., Ltd. have passed online marketing, and through the cooperation with well-known domestic tourism companies, they have promoted bamboo fiber products to famous tourist attractions in the country; the establishment of Golden Eagle Group The e-commerce platform, which specializes in the production of products sold on the Internet by Tmall, saves marketing expenses and expands the consumer market.

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