Recently, Lilang together with its brand ambassador Chen Daoming went to New York Times Square and Fifth Avenue shooting the latest advertising blockbuster Lee Lang. Can be seen from the filming location of the commercials and shooting footage can be seen with the Chinese elements of the previous Tang commercials is different, the new Lee Lang commercials chose the international metropolis for the background, while Chen Daming dress is quite European and American style . Such a change in style makes Lee Lang's product design philosophy once again become the focus of attention of the industry. Lila US Times Square shooting a new commercial film It is understood that Lilang slogan "simplicity is not simple" has been used for ten years. In the "simplicity is not simple" companion, Lilang has developed into a successful listing in Hong Kong Lilang fashion group, in addition to Lilang brand, under the successful operation of its sub-brand L2. Recalling the advertising slogans of the various periods of Li Lang, from the initial "choice, highlight wisdom" to the philosophy of discarding "as much as perplexity and less perfection", and then to the lofty realm of "world without boundaries and with hearts" A slogan with different themes of commercials are accurately in place to reflect the position and meaning of Lang in different periods. Over the past decade, however, with the widespread dissemination of the slogan "Simple and not simple," it has represented a philosophy of life in "our time." Hu Langchu, Executive Director and Vice President of Lilang explained that in order to further promote the philosophy of life that we advocate, the theme of this commercial is "Awakening and Sublimation", inviting international famous directors and stylists to choose the location The United States Times Square, strive to perform the most perfect form of "simplicity is not simple" content. The commercial began with a selection of shots from Times Square overlooking Manhattan Square, a fashion model dressed in the lead, while a group of very stylish models followed closely, making the commercials even more tension. In order to continue on the subject of an advertisement, Chen Dao-ming hand-held newspapers, the entire screen full of atmosphere, fashion, elegance. In addition, the filming of the entire commercial scene and the things behind it is more explosive, the bright spot really dizzying. It is understood that the director Lee Fong Lang "wake up and sublimation" director MichaelFitzmaurice, had previously filmed for the Lilang, "the world's boundaries, the heart is content," commercials. Mention MichaelFitzmaurice, you have to mention "Smith couple", "Die Hard", "Dark Knight", "Iron Man", "Green Hornet" and other films, MichaelFitzmaurice directed or served as the filming of these films division. In order to ensure the authenticity of the commercials, Michael Fitzmaurice was shooting with a hand-held video camera. This professionalism and professionalism also infected many staff members at the scene. In addition, the long-term service to the designer brand HelmentLang, a model photographer StefanArmbruster handsome compelling, very eye-catching on the scene. The stylist Sabina from Austria, the same great success, with a minimalist style, and often give people surprises, so many Hollywood stars and fashion magazines favor the world's three major fashion photographers StevenMeisel, TerryRichardson, MarioSorrenti and Sabina Many times, and full of praise for her. Chen Dominglilan commercial image exposure In this commercial filming process, Chen Dao Ming has not been affected by the time difference, but with the director with the tacit understanding, and participated in part of the director's work. Michael Fitzmaurice, who just took over Takeshi Kaneshiro's advertisement, said in comparison that Chen Dao-ming was even stronger than Takeshi Kaneshiro. In addition to Chen Daoming own temperament accumulation over the years, Lilang Executive Director, Vice President Hu Chengchu insisted Chen Dao Ming does not shave the beard also added a lot of points. Unlike previous commercials, bearded Chen Dao-ming was even more domineering in commercials with a few uninhibited influences from modern successful people. Lee Lang Executive Director and Vice President Hu Cheng early adhere to the background of the control filming Lee Lang Executive Director, Vice President Hu Chengchu personally led the group, went to the United States to complete the commercial filming. During the filming process, Hu Chengchu participated in the discussion of filming details and sticked to the control of filming in the background. Under his leadership, the work of planning for 12-hour flat sheets and films was completed in 8 hours. It is reported that the commercial will visit the major television stations in China during the 2012 London Olympic Games. By then, consumers will be able to hear from the screen Lilang cry from the other side of the ocean: our time, simplicity is not simple.

Embroidery is the craft of decorating fabric or other materials using a needle to apply thread or yarn.

Embroidery may also incorporate other materials such as pearls, beads, quills, and sequins. In modern days, embroidery is usually seen on caps, hats, coats, blankets, dress shirts, denim, dresses, stockings, and golf shirts. Embroidery is available with a wide variety of thread or yarn color.
Some of the basic techniques or stitches of the earliest embroidery are chain stitch, buttonhole or blanket stitch, running stitch, satin stitch, cross stitch. Those stitches remain the fundamental techniques of hand embroidery today.
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