In the first half of the year, the economic and turmoil of European and American markets affected the eyes of industry professionals and economists. In people's minds, as one of the three core export markets of China's textiles and clothing, Japan seems to have entered a steady upward track. By using *** and the yen to achieve a direct exchange rate for nearly a month, the reporter dialed a number of telephone calls from Japanese export companies and once again threw out market conditions, order quantity, etc., but the answer was somewhat confusing. Unexpectedly.

Low-order orders flowed to Southeast Asian countries “not very good and very common.” This is a general evaluation of the Japanese market by sales managers and corporate decision makers after calling the 45 textile and garment export enterprises. When people have become accustomed to reducing the export data to the downturn of the European and American economies, China’s textile and apparel exports to Japan are in an inflection point of a slight decline from slow growth. According to the latest statistics from China Customs, in April of this year, China’s exports to Japan were 2.35 billion U.S. dollars, which fell for the first time since February last year, a 2.6% drop. Among them, textiles decreased by 2.5%, and apparel decreased by 2.6%. The unit price of exports fell month by month and fell to a year-on-year low of US$5.23 per unit in April.

It is undeniable that, compared to the period after the major earthquake in Japan in March last year, the Japanese economy is now considered to be "keeping open." The Japanese government said that due to the strong consumer spending and the demand for reconstruction after last year's earthquake, the Japanese economy has continued to recover. Under the support of increased corporate profits and reconstruction work, the Japanese government has raised its profits for the second consecutive month. evaluation of. The degree of economic prosperity is good, but China's textile exports to Japan have entered a downside. What is the reason? Zhou Yuenan, manager of twenty-eight business manager of Tianjin New Textiles Import & Export Co., Ltd., unraveled the reporter’s suspicions: “In the current Japanese market, more and more orders for textiles and garments are flowing to Southeast Asian countries. In recent years, due to labor costs in these countries. The advantages have become increasingly prominent, and Japanese merchants have started to purchase in large quantities in countries such as Bangladesh and Vietnam. Since this year, the feeling of this diversion of orders has become even more apparent.” Jin Zhuran, general manager of Nantong Tianhou Gong Clothing Co., Ltd. believes that despite Southeast Asian countries' textile industry The comprehensive strength of the company cannot be compared with that of China. However, at present, a considerable number of basic and low-priced product orders have indeed been transferred to these countries. Therefore, foreign trade companies, which mainly produce low-grade textile and apparel products, have been hit hard.

In fact, in recent years, Japan’s textile and clothing industry has been responding to the “China+1” development policy, that is, finding a contract manufacturing base capable of accepting orders for textile and clothing products in Southeast Asian countries outside China. The clothing industry in Japan has recently received information. Due to concerns that rising labor costs in China will affect earnings, Japanese general trading companies and trading companies are competing to expand garment production and procurement in Southeast Asia. Mitsui & Co., Ltd. has selected cooperative factories in Myanmar and other countries and plans to increase its overseas production ratio in Southeast Asia from 20% to 40%. Sumitomo Corporation plans to establish a garment company in Vietnam this month. From the statistics of Japan's fiber import trade statistics, from January to April of this year, Japan’s cumulative imports of textiles and clothing amounted to 829.69 billion yen, an increase of 3.8% from the same period of 2011, and the import volume was 330,000 tons, an increase of 0.9%. Among the top five importing countries, Asian countries occupy four seats. Vietnam, Indonesia, and Bangladesh ranked second, fourth, and fifth after China. The textile trade between Japan and Southeast Asian countries other than China has become increasingly close.

High-influenced companies in the stock market The purchasers place orders It is true that the Southeast Asian countries, with their cost advantages, have caused China's textile companies to suffer from reductions in orders to a certain extent. However, the transfer of orders is not a matter of overnight. Is there any other hidden situation in China's recent decline in exports to Japan? In the interview process, a company representative disclosed to reporters that the current inventory of Japanese buyers is prominent, which is another major reason for the decline in textile and apparel exports to Japan.

Zhou Yuenan, Tianjin's new import and export company, said that in the warm winter of Japan last year, many Japanese clothing companies did not sell their winter clothes, which caused greater pressure on stocks. Therefore, this year's purchases will decline, and this year will come later, affecting the spring time to market. Because of the uncertainties of the market outlook, many Japanese apparel companies are afraid to place orders. These factors have more or less affected the company's orders. Insiders pointed out that high inventory has already triggered the phenomenon that Japanese buyers place their inventory in China, and when they want to sell, they send goods from China in batches.

The climate anomaly has indeed affected the sales of the Japanese apparel industry in the first half of the year. In the Sapporo region, for example, STELLAR PLACE in Sapporo increased by 6.9% year-on-year in December, but only increased by approximately 2.1% in the first two months of the year. As the temperature in Japan continues to decline in the first quarter, consumers cannot generate new consumer demand. Sapporo PARCO stated that after the Sapporo Snow Festival in mid-February last year, demand for spring clothes was basically started, but this year's spring sales started to postpone. The sales of the Plaza Plaza shopping mall in the fourth quarter began to fall below the level of previous years from late January of this year. According to the person in charge of the Plaza Mall shopping mall in the fourth quarter, sales of winter sales of overcoats are sluggish this year, and the sales of sweaters are also deserted. Consumer demand in summer and winter has even appeared. Faults. The downturn in consumption has affected the sales of Japanese apparel companies, and the problem of the inventories of merchants in the textile industry in China has been short-listing, urgent orders, or orders.

“*** Directly” Opens New Opportunities Even though China’s current textile and apparel exports to Japan have fallen for the first time since the beginning of the year, for most export companies, compared to the European and American markets where the After the export is still high hopes. After an in-depth exchange with the company, the reporter found that the reasons for supporting corporate confidence have a great relationship with the recent close economic and trade relations between China and Japan.

Yu Bin, business representative of Qingdao Intega Garment Co., Ltd. said: “First, the promotion of the China-Japan-Korea Free Trade Area Agreement revealed that the leaders of the three countries are eager to strengthen trade exchanges. The free exchange of the yen and the yen also allows the industry There are more expectations for the Japanese market."

Since June 1st of this year, the inter-bank market has improved the trading method of the yen against the Japanese yen and launched direct exchanges between the yen and the yen. This means that the Yen will become the second major foreign currency with direct trade with *** after the dollar. For Chinese and Japanese companies, the direct exchange transactions between the renminbi and the yen have the two most direct benefits: First, they reduce the currency exchange risk and do not have to dance with the US dollar; The stability of the reserve value of reserves in more countries. The second is to reduce transaction costs and help promote investment and trade between China and Japan.

Zhou Yuenan, Tianjin's new import and export company, told reporters that due to the large fluctuations in the exchange rate of Japanese yen, exporters must always worry about exchange rate risks. When quoting, they must both estimate the exchange rate of the US dollar against the Japanese yen and analyze the US dollar pair. The trend of **. *** After a direct exchange with the yen, companies need only consider the direct exchange rate trend of the two currencies, which can effectively reduce the risk.

In the interview process, almost all textile export companies expressed their expectation of the direct settlement business with the Japanese Yen. Although at present, the company is still mainly settled in U.S. dollars, the company exports to Japan under many favorable conditions such as cost savings. Perhaps it will usher in a new opportunity.

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